Dieter Gall

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About

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Dipl-Designer

MBA

Dieter has strong professional experience in marketing, visual merchandising and developing brand identities and communication campaigns in a large variety of fields (luxury, beauty, fashion, wines & spirits…). He works from concept to implementation and guarantees coherence and consistency of the brand presence across all media channels. He uses design to create value for business and to stimulate brand experience and interaction all along the consumer path.


After communication design studies at Fachhochschule Augsburg and the Kansas City Art Institute he has worked as Art Director for global French and Japanese design and communication groups in Paris, France. An Executive MBA from ESSEC-Mannheim completes his education.


After the MBA, Dieter moved onto the brand side and joined the LVMH Group as Creative Services and Merchandising Manager of 3 premium spirits brands, first in Scotland and then in Paris where he was responsible for the brands’ visual identity worldwide (design, visual merchandising, retail architecture, on-line…). Then he led, developed and managed the successful implementation of all Store Design and Visual Merchandising for the Designer Fragrances of Estée Lauder in EMEA.


Since 2022 he works as freelance Brand and Communication Designer



Areas of expertise


Creative brand development, Art Direction, Visual Merchandising (brand identity, design platforms, space design, on/off-line), Retail architecture, Marketing development (POSM design, new product)

2022 - Present



2018 - 2022



2017 - 2018



2015 - 2016


2012 - 2014


2009 - 2011


2000 - 2009


1994 - 2000

Brand and Communication Designer

Freelance


Manager Visual Merchandising & Store Design - Estée Lauder Companies Europe,

Aramis & Designer Fragrances


Director Visual Merchandising & Store Design - Estée Lauder Companies Europe,

Aramis & Designer Fragrances (Interim Management)


Senior Merchandising Manager - Hennessy, LVMH


Creative Services Manager - The Glenmorangie Company, LVMH Group


Freelance Consultant


Creative Strategist, Art Director - Hakuhodo France


Art Director - Euro RSCG Paris

Professional experience

Perfumes & Beauty


Wines & Spirits Watches Fashion Transportation

Banking

Consumer

Institutional

Environment


Galénic Cosmetics, ADF Estée Lauder (Tommy Hilfiger, Michael Kors, DKNY, Ermenegildo Zegna, Labseries, Aramis), Christian Dior, Serge Lutens, L’Oréal Luxe (Cacharel, Giorgio Armani)

Hennessy, Glenmorangie, Ardbeg, Group Castel Wines, Single de Samalens

Audemars Piguet

Céline

Citroën, Honda Cars, Honda Motorcycles, Honda Marine

UBS, Cortal Consors

Sharp, Mitsubishi, Nec, Microsoft, Sauter, Philips

Essilor, Paris Tourist Board, Manutan, Hitachi, Rhodia

BiomiTech


Brands

2012


2008 - 2009


1990 - 1995

The Art of Luxury Branding Plus - LVMH House President’s Forum, London


Executive MBA - ESSEC-Mannheim, Paris and Singapore


Diplom Kommunikations-Designer (FH) - Fachhochschule Augsburg, Germany and Kansas City Art Institute, USA

Education