Dieter Gall






Dieter has strong professional experience in marketing, visual merchandising and developing brand identities and communication campaigns in a large variety of fields (luxury, beauty, fashion, wines & spirits…). He works from concept to implementation and guarantees coherence and consistency of the brand presence across all media channels. He uses design to create value for business and to stimulate brand experience and interaction all along the consumer path.

After communication design studies at Fachhochschule Augsburg and the Kansas City Art Institute he has worked as Art Director for global French and Japanese design and communication groups in Paris, France. An Executive MBA from ESSEC-Mannheim completes his education.

After the MBA, Dieter moved onto the brand side and joined the LVMH Group as Creative Services and Merchandising Manager of 3 premium spirits brands, first in Scotland and then in Paris where he was responsible for the brands’ visual identity worldwide (design, visual merchandising, retail architecture, on-line…). Then he led, developed and managed the successful implementation of all Store Design and Visual Merchandising for the Designer Fragrances of Estée Lauder in EMEA.

Since 2022 he works as freelance Brand and Communication Designer

Areas of expertise

Creative brand development, Art Direction, Visual Merchandising (brand identity, design platforms, space design, on/off-line), Retail architecture, Marketing development (POSM design, new product)

2022 - Present

2018 - 2022

2017 - 2018

2015 - 2016

2012 - 2014

2009 - 2011

2000 - 2009

1994 - 2000

Brand and Communication Designer


Manager Visual Merchandising & Store Design - Estée Lauder Companies Europe,

Aramis & Designer Fragrances

Director Visual Merchandising & Store Design - Estée Lauder Companies Europe,

Aramis & Designer Fragrances (Interim Management)

Senior Merchandising Manager - Hennessy, LVMH

Creative Services Manager - The Glenmorangie Company, LVMH Group

Freelance Consultant

Creative Strategist, Art Director - Hakuhodo France

Art Director - Euro RSCG Paris

Professional experience

Perfumes & Beauty

Wines & Spirits Watches Fashion Transportation





Galénic Cosmetics, ADF Estée Lauder (Tommy Hilfiger, Michael Kors, DKNY, Ermenegildo Zegna, Labseries, Aramis), Christian Dior, Serge Lutens, L’Oréal Luxe (Cacharel, Giorgio Armani)

Hennessy, Glenmorangie, Ardbeg, Group Castel Wines, Single de Samalens

Audemars Piguet


Citroën, Honda Cars, Honda Motorcycles, Honda Marine

UBS, Cortal Consors

Sharp, Mitsubishi, Nec, Microsoft, Sauter, Philips

Essilor, Paris Tourist Board, Manutan, Hitachi, Rhodia




2008 - 2009

1990 - 1995

The Art of Luxury Branding Plus - LVMH House President’s Forum, London

Executive MBA - ESSEC-Mannheim, Paris and Singapore

Diplom Kommunikations-Designer (FH) - Fachhochschule Augsburg, Germany and Kansas City Art Institute, USA